You might be in dilemma: do I need a website for my business? What's the point of having a website if my business is already successful and comes this far without one?
The answer is:
A lot of small businesses (especially newcomer’s entrepreneurs) run their businesses in a lean operation. They only spent money when they need and focus on necessary and urgent matters. They think having a small business website is a luxury item so they believe in Facebook Page or Instagram account is enough for an online presence, which helps them sell products.
"But the truth is, the professional website is not costly- it's an affordable and fundamental tool, which is the best way to showcase your venture."
Considering the situation in this COVID Pandemic, coronavirus makes in-person business more difficult and a financial crisis. They still want to run their businesses to run smoothly and the best solution is going online. According to the survey, 25% of small businesses plan to start using digital marketing, 22% want to begin marketing through mobile apps, 29% in Website in 2020. Are you among them?
The website runs 24/7/365 and never closed. At least 85% of consumers use the internet to find a local business. When you need any products or find restaurants or are on vacation, what do you do? Your quick search on Google, and see what shows up on search results. This shows that having an online presence through a website, third-party reviews and social media is more important for your all-size businesses.
If not convinced, “we’ve collected some specific reasons why you need a website for your businesses.” If you’re on the fence about investing in a Website, read on!
1. Customers now expect to have Website
We live in a digital age where most people search for business online. Before people make any purchase or even, they want to buy something from the local market shop, or find a restaurant they do research online first. If you do not have a website then it means that your business is stuck in a dark age and customers may look elsewhere.
Now would you trust a business that does not have a Website?
2. Your Business is Online 24/7/365
Your website allows you to continue sells and promotes your products and services all the time, even when you’re sleeping or on holiday. Your business will be never closed and runs 24/7/365. Your presence on online help to supports marketing campaigns, client relationship building, customer service too. The website combine with marketing tools also helps to reach your new customers and create repeat business.
Since now COVID-19 kept everyone stuck at home, they fear to continue business to reopen to customers. So, even if you’re closed in-person, it can help to supplement your income and also, attract new customers who can find your products and services via Google and other search engines.
3. Show up in Google Search Results
People search to find local businesses on Google, so to compete with others you have to show up in search results. If you do not have a website and depend on traditional advertising, then you will miss out on the new potential customers.
4. You can showcase your Products and Services
A website allows you not only to showcase your products and services in an eye-pleasing way but also can provide short video tutorials or PDF instructions for customers so that they have no reason to go elsewhere to purchase.
5. Attracts new Customers through Google
To continued success in your business, you need to attract the new more customers, the best way is to make your business visible on Google. A website is also essential for attracting local customers. Almost 46% of Google searches are people who are looking something for right near them. If you have a website then you can have an opportunity to catch those customers when they are in your neighborhood.
There are also available of several SEO tools that help to optimize your website and well-optimized the website also can rank well your business.
6. It saves your Time & Money
Whenever your business sells, services, or products, customers have many questions. And through the phones or messages or DM will take much time in your busy schedule.
But having a website can answer many questions answers from your customers. It’s always provided value to your potential customers and the time you save here; you can invest it to grow and develop business.
It also saves you money. You don’t have to print marketing material. Everything would be available on your website. If you want to offer discount coupons or planning to have a new catalog, then you can do on your website and also get a new subscriber in the process.
7. Social Media isn’t enough
Many business owners think that being on a social media profile is enough for business. But you got problems with this strategy. You have to depend on social media platforms; rules can change, algorithm change, and what works today might not work a few weeks from now. Trends can change, too. If customers of your business are on Instagram today then tomorrow, they might be on new another platform.
If you have your own website then it belongs to you, you don’t have to follow other people’s rules. Whatever your customers prefer social media, they can always find your website in the same place available to everyone.
8. Easy to keep updated
A year ago, it took weeks for a developer to build a website, and then you couldn’t even make changes even yourself.
Today, it is very simple and easier to updated any website at any time in small batches. With the help of the Content Management System (CMS), you can do it by yourself. You just need to log in to your website dashboard and click the part where you want to change. Then you’ll able to edit, add or change parts of any design. It is very simple and easier to update a website.
9. It is Cheaper than other traditional advertising
The best thing about the website is once you pay for a small business website then it lasts for a very long time. Business cards may misplace, print media might be thrown away and radio or Tv ads are very expensive & also never guaranteed to be heard/seen. But the website is a once-off cost, is accessible, and lasts forever.
10. Builds credibility
A website can build a lot of your credibility in the digital world. It provides your clients with extra information as well as proving yourself as a trustworthy business. Your website explains to your clients why your business is valuable and real. It makes you look more reputable trustworthy.
If you don’t follow the technological progress, your potential client might think you’re still stuck in Dark Age or worse they’ll think you can’t afford it. Before it was important to have a real physical address for your business. Today, it’s important your business has a website. Because it looks suspicious to trust your products or services to your potential customers if you don’t have a website.
11. You can put all business information in one place
If you have a website then your customers can visit your website to get detailed information about your products/services. Such as:
- Contact Form
- Your Address
- Phone Number
- Menu or Service List
- Prices / Details of Products
- Events e.t.c
You can add all the information related to your business on your website. You own your website, can control it, and use it in marketing efforts too.
12. Your competitors also have websites
However, in this digital age, it is sure that your competitors also have a website for their business. If you still stuck on social media, you will remain backhand and your competitors will sure access a lot of clients for their business & overtake you if you won’t be careful. Customers these days first research on the internet before what to buy online. And if you are not online, then I’m sure you will fall behind than your online competitors.
You are giving your client an excuse to buy from your competitors.
13. Analyze your business on Google Analytics
After having a website and it running live, you can check how well your business is doing and continue to improve it with the help of Google Analytics. Google Analytics is a freemium service that small business can use it without paying, but if you want to use advanced features, there is a recurring fee.
If you still wondering why you need your small businesses a website, I guess you got enough reason to get why your business must be online. If you’re going to help your business more successful and grow big, your top priority is to make a WEBSITE. Promote your business in the right way. Launch your small business Today!