SEO Tools: 100% Free Top 10 SEO Tools

SEO tools are one of the most valued topics in the internet marketing space these days. Even more than ever, website owners want their web presence to rank higher on the search engine result page. But desiring something and putting in the effort to achieve that is an entirely different story.

These top 10 SEO tools are the helping hands to guide your efforts in ranking your website higher on search engines. They give an insight into how a website is currently performing in search engines, find out competitors' strengths/weaknesses and provide insight into what actions can improve your website's SEO.

Top 10 SEO Tools 

Insight about a competitor's strengths/weaknesses includes — Information about keywords for which search engine has ranked them, how they achieved that, and also a comparison of your SEO efforts with that of the competitor.

Now, after knowing a bit about what they are, let's look into the top 10 SEO tools available in the industry:

1. Ahrefs: SEO Keyword Tool

Ahrefs is the one-stop solution for all your SEO toolkit needs. Let's look at 5 of its core features:

I. Website analysis

You can stop guessing about what is hampering your SEO efforts and find out a detailed analysis of the on-page SEO using Ahrefs. It does so by crawling every page on your website.

II. Competitor analysis

Envying competitors won't bring any fruit for you. Ahrefs understands this and provides information about keywords they are ranking for and from where their maximum traffic comes. They also provide paid traffic research on fellow website owners and where are they leading the traffic onto — if they do pay advertisement.

III. Keyword analysis

Knowing what your customers are searching for is very crucial. The keyword analysis test tool would look into search volumes the particular keywords get, how difficult it is to rank in that keyword, and also how many people go through the paid results rather than organic search results.

IV. Find what content is performing well and why?

You can search for any topic and find out what content is performing well there. You would also find about the number of backlinks and social shares websites ranking on those topics get as well as the duplicate contents. This would help you ‌find topics you can work on in the future.

V. Ranking tracker

This shows your website ranking for a particular keyword for over 170 countries.

Pricing

The pricing of Ahrefs starts at $99 per month for single users and $999 for agencies working on a larger number of projects at a time. To get started, we can use their 7-day free trial for $7. So you have a chance to test out their service if you like them after you start your free trial and test out the waters.

2. Google Search Console: Top SEO Tool

Google offers Google Search Console for free to everyone owning a website. It makes you aware of the web page's performance in the Google search engine and Google Analytics helps to troubleshoot any issues which may affect the SEO efforts and SEO.

Google Analytics does crawl your webpage without your consent — but registering here would assure your permission to do so. It also allows you to request for re-indexing of updated content. You can see which websites are referring to yours using this tool.

3. SEMRush: Marketing SEO Tools

SEMRush has been in the SEO industry since 2008 and provides feature sets like on-page SEO, competitor analysis, local SEO, content optimization, link building, rank tracking, and many more. Let's know some of them briefly:

I. On-page SEO

Its on-page SEO feature takes a fresh look into the site's health, and what information it exchanges with Google and provides ways to boost ranking.

II. Link building

It helps to explore untouched opportunities for backlink generation by giving suggestions on which websites have a place to give you that next backlink.

III.Content optimization

It is another great inclusion here that helps to write exceptional articles by analyzing what the top 10 competitors are offering on that subject.

Pricing

SEMRush offers three packages to subscribe to its services. They are pro, guru, and business which you need to pay $119.95, $229.95, and $449.95 per month, respectively.

4. Moz Pro: SEO Software

We hear a lot of appreciation about Moz Pro, and they deserve it well. Established in 2004, it is one of the complete SEO suites available.

Let's know more about the features it offers:

I. Keyword research

We know that people are always looking for certain products, services, or solutions. But finding out what phrases they use to search is crucial here. If the audience wants to order pizza online, they might search in many ways to find out about pizza delivery services. Examples can be: ordering pizza online, and pizza delivery services, or they can go even further and search for - deliver me a pizza. The keyword research tool suggests those phrases audiences use while searching for a particular topic.

II. Track performance

Search engine ranking changes all the time — your website can be at the top of the search results when searched for - "Interior design tips", but suddenly it can plunge to the second page of the search result or vice versa. The reasons can be many, but you must know changes in ranking when they happen. Moz Pro keeps track of your ranking so you can implement fixes when your ranking goes down or celebrate your success when it goes up.

III. Website audit

SEO isn't left untouched by the complications of the internet and its related technology. We may try to keep the websites in line with SEO standards, but some of those intricate details may fly off our radar.

For this, we need an auditing tool that can dive deeper into the website and suggest minor fixes which can help our SEO efforts. Moz website audit feature does the same task with enormous efficiency.

Pricing

They have four plans, namely standard, medium, large, and premium, for which you need to pay $99, $179, $249, and $599 each month, respectively.

5. KWFinder: SEO Keyword Tool

KWfinder is more of a keyword research tool, unlike some complete SEO suites (i.e., Semrush, Ahrefs, and Moz) we discussed earlier. Let's know about the features it offers:

I. Keyword Research

Its keyword research tool is one of the best in the industry. When you search for keyword ideas like "best gaming chair", it suggests a huge number of related keywords, similar to "best gaming chair in America" or "best budget gaming chair". They also provide further information on keywords, including their search trends in the past 12 months, the number of searches they get, and the difficulty level to rank higher on search results.

II. SERP analysis

Two factors: huge search volume and low competition can identify great keywords. But there's something more to consider, which is about the search intent.

A person searching for "how to cut grass in a garden" and "best lawn mowers" are searching for similar content, but their search intent is different. The first is looking for a guide to cut grass, and the latter is looking for direct suggestions on tools to cut grass.

So if you have an e-commerce selling lawnmowers, it's better to rank for the second keyword and use the first keyword to inform them about the grass-cutting process, which may still include information about lawnmowers.

KWFinder's SERP analysis would help you to distinguish between the search intents.

Pricing

You can subscribe to their services by choosing one of the three plans. The plan names are Mangools Basic, mangools premium, and Mangools Agency which you need to pay $49, $69, and $129 each month, respectively.

6. Ubersuggest: Keyword Tracking Tool

Ubersuggest was recently acquired by Neil Patel, a digital marketing influencer. This acquisition has brought more positive changes to the tool.

Let's look into key features it offers:

I. Domain overview

By simply providing a domain name, you would be able to peek into the SEO and social media marketing strategy that is in place there in that particular domain name. This would give you an opportunity to look into what strategies are working great for your opponents and use that for your highest good.

II. Search engine optimized web page

Writing is pure art, and it doesn't even matter if someone reads it or not. It's perfection within itself alone. But if the intent is to place the writing into the larger audience group, we must use popular keywords which people are searching for on the search engines.

With this feature, it is possible to look at which pages of your competitors are ranking for organic phrases and also are popular on social media. This way, we can write about topics that people are actually interested in reading, referencing its success on competitors' websites.

III. Keyword research

The perfect keyword is that which a huge number of people search for, is monetizable, and still has low competition. That perfect keyword can be longer phrases like "how to buy a second-hand car in Nepal for less than $10,000" or shorter phrases like "buy a second-hand car".

Ubersuggest's keyword research tool allows you to explore different keywords, both longer and shorter ones — that people are searching for based on the information you provide.

IV. Backlink data

Backlink has become a way for search engines to sort out reliable and spammy websites. The word spammy may be over the edge — let's say that which doesn't provide value to the reader despite having no bad intentions.

Ubersuggest helps you know about backlinks that are currently available for your website and also gives an approximate answer for how much more of it would get your page to the rich results of top 10 searches.

Pricing

Ubersuggest isn't free but has an interesting pricing model — They offer monthly and lifetime subscription, which comes with a 30-day money-back guarantee.

The plan names are individual, business, and enterprise/agency. If you opt for a monthly subscription, it would cost you $12, $20, and $40 respectively and $120, $200, and $400 for a lifetime subscription.

7. Answer The Public: Free SEO Tool

Google search database is the biggest representation of human minds. People often ask questions on Google that they won't dare to share anywhere.

Answering the public helps to tap into those goldmines of burning questions the public wants an answer for based on the niche you provide. Rightly the name "answer the public". It is basically a keyword research tool, but they have improvised it for the better.

When you search for a certain topic there, they provide a recommendation of phrases people are searching for as a visualization chart.

You can use this service for free, up to 3 searches a day, and paid subscription plans are available for more searches and features. There are two paid plans (i.e., a basic plan and an expert plan).

The basic plan, when subscribed monthly, would cost you $99 and allow up to 3 users. If you want to subscribe annually, it would cost you $79 per month and also allow up to 5 users — which is two more than when subscribed monthly. The expert plan costs $199 a month and allows unlimited users.

Pricing

You can use this service for free, up to 3 searches a day, and paid subscription plans are available for more searches and features. There are two paid plans (i.e., a basic plan and an expert plan).

The basic plan, when subscribed monthly, would cost you $99 and allow up to 3 users. If you want to subscribe annually, it would cost you $79 per month and also allow up to 5 users — which is two more than when subscribed monthly. The expert plan costs $199 a month and allows unlimited users.

8. SpyFu: Free SEO Tools

Established in 2005, SpyFu is a leading competitor research tool for google ads and SEO. You can provide any domain, and SpyFu would provide you with information about all the paid advertisements they have run in the past 15 years and every keyword on which search engines have ranked them organically.

The PPC competitor research includes information about keywords competitors are buying and its price, winning keywords based on history, and giving warnings when you try to target broad niche costly keywords that your competitors have tried and failed.

Pricing

You can choose between 3 plans to subscribe to Spyfu, namely basic, professional, and team. If you opt to subscribe monthly, it would cost you $39, $79, and $299 per month, respectively. On an annual subscription, the plan prices come as low as $33,$58, and $199 per month.

9. Woorank: SEO Ranking Tool

Woorank is a great tool to own as an SEO agency and also if you are looking to improve your website's performance on search engines. Let's look into its features:

I. Market the website

This feature looks closely at how your potential customers are interacting with your website and identifies the pain points of the customers while browsing your website based on the details of their database.

They also provide keyword research tools and help you track your rankings in different regions. They have an excellent comparison tool to see a difference in SEO efforts between you and your competitor.

There is a website analysis feature that crawls over all your web pages and sees potential aspects where improvements can be made for your SEO.

II. Sales and lead generation

Leads are the building blocks of every business organization. When properly nurtured, these leads turn into reliable customers.

This feature is more targeted toward SEO agencies who want a great first impression of their leads. You can provide a deep analysis of prospects' websites so quickly that the deal hasn't yet been completed. This generates trust and makes the relationship more consultative.

Pricing

You can subscribe to Woorank through 3 plans, namely: pro, premium, and enterprise. We can directly buy pro and premium from their website, and it costs $79.99 and $199.99 per month when subscribed monthly, and $53.25 and $133.25 per month for an annual subscription. We can buy an enterprise plan by directly contacting their sales team.

10. SEO Site Checkup - All-In-One Search Engine Optimization Tool

SEO Site Checkup is a hot-favorite SEO tool for novice or experienced SEO professionals. It is an ultimate combination of 50+ search-engine optimization tools to help improve a website's ranking on SERPs. It is used by many big brands to monitor their website's performance regularly and identify technical issues. The key highlight of SEO Site Checkup is its smart user interface, which makes it relatively easy to use, even for newbies.

Features

SEO Site Checkup provides a detailed competitor analysis assessment within a few seconds that help businesses to craft an effective digital marketing strategy. From meta tags to headings tags to the site map, SEO Site Checkup every on-page factor essential for your site to rank high on SERP. It aids you in understanding your professional business site from a search engine point of view. 
 
Pros

• It is pretty easy to set up, use, and learn.
• Provides accurate and reliable results
• Comes with a 14-day free trial.
• Generate detailed analysis reports. 

Pricing

At the initial stage, this software comes with a 14-day free trial. You can use it for free to check its functionality. Once it suits you, then you can purchase its subscription. It comes with various price plans (Professional, Webmasters & Basic). You can go with any of these plans as per your requirements.

Conclusion

Bookmark this page so you can refer to us whenever you need guidance about the top 10 SEO tools. Thank you for coming this far, and all the best for your digital marketing and SEO endeavor. Make optimum use of these above SEO tools and you will definitely improve your rank on google.

You may like to read more on SEO.

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• What is SEO? | SEO in Nepal 
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