What is Digital Marketing?
Digital Marketing is a way to promote products/services and brands among potential customers by using digital mediums like social media, search engines, and email marketing.
What do we offer as the best Digital Marketing agency in Nepal?
We at Softbenz Infosys work alongside your business to drive traffic and generate sales through your digital presence. Our effort also remains focused on increasing your brand's recognition.
Leave all your worries regarding Digital Marketing in Nepal to us so that you can focus on what matters the most. We look at your organization's goal and implement digital marketing strategies based on what you want to achieve. We understand that every business has a different set of goals and needs plans explicitly catered for it. Therefore we develop tailor-made Digital Marketing and SMM strategies for you. Marketing in nepal includes Ads, web modifications through the help of our expert web developers, branding, and more!
Let's look at the specific digital marketing services we provide:
1) Create a digital presence
A digital presence of the business is the medium with which it interacts on the internet ( i.e., websites, social media profiles; and mobile apps in some cases) and removes the need for any external Branding agencies in Nepal while using it to conduct digital marketing on your behalf.
Your organization remains at the forefront, and we work under the hood representing you in the best possible way. We first create your digital presence if you don’t have one in place and then promote the business by making use of it.
Here’s a list of digital presence creation services we provide:
Website is the first thing an internet user would probably encounter about your business. It is a powerful tool to take your business to new heights based on revenue and brand value if done right. If your business wants to sell products online, websites are the way to go. It is a way to showcase what your company offers to a broader range of audiences.
We offer website development services ranging from basic business websites to eCommerce — which are capable of selling products online.
More than 50% of internet traffic comes through mobile devices. So if your business wants to offer services or products online, having a mobile app targeted towards your customer phone is a significant step forward.
Specifically, the push notification features in mobile apps allow businesses to let users know about newly available offers. We develop android and IOS apps following the latest technical standard related to the process.
Social media profile creation
An exceptional online media profile is a blend of many factors like a suitable username related to the business, professional about us section, profile/cover image consistent with your branding, SEO optimization, and many more. We offer social media profile creation service making use of all these strategies.
2) Social media marketing
Social media marketing or SMM refers to the use of social media to promote a business — i.e., either as a direct way to sell products/services to existing/ potential customers representing your brand on the social platforms. Social Media Marketing has changed the advertising game. We offer SMM services like page management, organic promotion using related Facebook pages and groups, profile audits, and lead generation.
3) Search engine optimization (SEO)
Your business needs to appear at the top of the search result of either social media or search engines whenever an audience searches about your business or topic relevant to the company. SEO comes to play here.
We offer SEO services like — keyword research, meta tag creation and optimization, SEO-friendly URL structure, image optimization, content optimization, competitors analysis, and many more — for your business website and online profiles. Know more here: SEO services in Nepal by Softbenz Infosys.
4) Social media and search engine ads services
Ads are a viable option to increase your brand awareness all over the internet. Even if your ads don't get much engagement, the very fact that they get viewed will increase your internet presence and increase the chance of you getting additional customers. Our ad service includes:
Social media ads:
We find a lot of traffic on social media these days. These ads are a cheaper option to utilize that traffic to promote products/services your business has. Softbenz runs social media ads for your business, optimized to make the best out of your investment in every way possible.
Search engine ads:
Search engine ads allow you to place your company's website at the top of search results; when searchers search for phrases related to the product/services your business offers in search engines like google and bing.
5) Content writing
Contents work in two ways. Firstly they directly impart information you want to convey to the masses, and secondly, they help in search engine optimization for your business.
For example, your business is a second-hand bike dealership. So when you post content related to your business, like — how to buy a second-hand bike in Nepal, it is highly likely to reach an interested audience when they search for that phrase in a search engine. It establishes your brand's authority and expertise among the readers, ultimately boosting your business. We provide content writing services to help promote your business among those audiences who prefer finding information through blog posts.
6) Graphic design for the digital marketing campaign
Be it your company's logo, website's user interface, or images in your posts; graphic design is needed everywhere. We offer excellent graphic design service — for your business to stand out among the herd and influence the audience's decision-making process.
Why is digital marketing necessary for 2022 and years to come?
As of 2022, 62.5% of the global population (i.e., 4.95 billion) is connected with the internet. Similarly, the stats say that 91% of the Nepalese population (i.e., 27.3 million) has access to the internet. These figures may not be exactly true, but they indeed are closer. Many are regular users and even spend significant time browsing the web.
Imagine how much of an effort it is to do marketing among the 27.3 million Nepalese population through traditional means. But hypothetically, it's possible to reach all of them simultaneously with a single post (i.e., digital medium). This is the power of digital marketing. Advertising agencies in Nepal are increasing more and more day by day, so it is important how to choose a digital marketing agency for you wisely through thorough evaluation. That being said, Digital Marketing agency in Nepal are getting more experienced to help you reach your preferred position for your business — invest in digital marketing now and never look back.