What is Social media marketing? Social media marketing refers to use of the social media platforms in order to connect with the audiences. Social media like Facebook, Instagram are very popular in Nepal. Simply telling Social marketing is using such media platforms in order to promote your brand, business by engaging with the wider audience and increasing the sales of your business.
Usually, this marketing involves sharing or posting your business-related blogs, images, videos and improving audience involvement. If the audience is interested then they will promote your business as well by sharing your post. Nowadays a lot of people, organizations use paid advertising on social media.
If you are involved in sales then social platforms are the best place to promote your product and brand. You need to regularly post about your products with quality content, then traffic will increase, your followers will increase resulting in more sales and profit. A lot of people use social media so if you do it right then people’s engagement will grow gradually. The more people the better the hype and traffic for your business. You can increase user engagement on social media in the following ways:
- open a social media community to promote your product.
- create and listen to conversations every single day.
- share knowledge with the audience.
- participate in discussions and suggestions.
The number of users using social media is increasing day by day and Nepal isn’t far behind this trend.
As of January 2020, there were approx. 10 million social media users all over Nepal. There was a rise of (+9.6%) users between April 2019 and January 2020. This gives an idea of the What is social media marketing’s importance is in Nepal.
Everything is going digital in this modern world. This makes the social platform the best source of news and entertainment. The craze of social media marketing has never been more significant than now.
Even two years old toddlers are using smartphones nowadays. Almost every household possesses a mobile, laptop. This makes the social media platforms easily available in every nook and corner of the country. From kids to elders YouTube, Facebook, etc. are very popular. People are using social media platforms to raise their voices and raise concerns.
Here is the list of top social media platforms used in Nepal which are best for promoting your business.
The number of monthly FB users in Nepal has reached more than 11 million. Facebook is without a doubt the most used platform in Nepal. It has 2.6 billion monthly users globally making it the best platform to promote business, brand, and products.
Facebook is the best platform to engage a wider audience and share your thoughts.
How can you promote your product on Facebook?
With the help of Photos, quizzes, Q/A, videos, posts, articles one can easily promote his/her business targeting an appropriate audience. Photos and videos work very effectively on Facebook. People seem to engage more in the comment sections providing hype for your products every time you post something.
There are approx. 1.5 million users in Nepal.
Instagram is very famous among youth. Initially, it was considered Facebook for the rich but now a lot of people are engaging on Instagram daily. Instagram is very famous for photos and short videos and especially daily stories. Instagram is especially regarded as a business marketing platform. A lot of celebrities earn thousands of dollars from a single post.
The best content to use on Instagram?
Being the number 1 image-based social network all over the world, relevant photos, short videos, and stories are the best-used content for business promotion on Instagram. People are combining short videos to tell a story that interests a lot of people. The use of a hashtag is very popular on Instagram. A single hashtag can start a big movement with the engagement of people. This is the best platform for your brand especially if it concerns the youth.
LinkedIn is strictly for professionals. Many people might not know about this platform but every professional uses it and uses it to promote business, get a job, freelancing, etc. it is considered the best platform for any editorial content. A lot of people use this platform to search for jobs or promote vacancies.
The best content to use on LinkedIn?
Being a professional network, you need to be very subtle and show your professionalism. You need to make sure that your post is suitable for your targeted audience. People use this platform to read articles, news, blogs, so you have to target that audience who are interested in learning.
If your business is related to news, podcast, blogging then Twitter is the place to go which will boost your business. Twitter is all about breaking news, hashtags, and announcements.
Articles, lists, citations, images work way better on Twitter than videos, but short videos are also popular. Twitter is best if you run a meme page, informative page, and breaking news article.
How can you promote your product on Twitter?
On Twitter, you are limited to 280 characters in a tweet. Therefore, your message should direct and contain a lot of hashtags. Usage of links and hashtags is a must for Twitter promotion.
YouTube is rapidly replacing TV shows. People seem to enjoy watching YouTube in their leisure time more than TV. If you open YouTube then you will just go on and on, it is that addictive. The most important part of YouTube is that anyone can create their own channels instantly and upload a video which could earn them millions of dollars.
A lot of companies, organizations pay YouTubers to promote their products on their channel. People earn a lot of money just by showing the logo or promoting the product of a company on their channel
There are a lot of product review channels, movie review channels, how-to-do videos where user interaction is very handsome. You can post your travel videos and earn a lot of sponsors.
Why use Social Media Marketing in Nepal?
Increase Brand Recognition
With the use of Facebook, Twitter, YouTube, Linked In, and Instagram, You can gain a lot of followers just by simple promotion or paid promotion. Once you gain the follower it is easy for you to make your brand recognized internationally as well
High Conversion Rate
Any blog post, image, video, or comment can make you famous overnight.
You can gain a lot of traffic just from one post or one video. You can attract a lot of sponsors and clients. There is no loss in this marketing, only gains.
More Incoming Traffic
If you are not active in social media, then only limited people will know about your brand or products making it very hard for you to enhance your business to a wider audience. But if you are active in social media the whole scenario will be different. You can be recognized globally if you can attract a variety of audiences with your content and posts.
The more you post the more followers you gain and the more traffic you receive. This is the perfect platform to flourish your business and brand.
If you don’t want to do paid promotions it is fine. You can promote your product on your own social media. If your contents are funny, humorous, and attractive, a lot of traffic will come, and along will come clients and money. You can literally spend zero and earn thousands of dollars with the use of social media. You just have to be creative and professional.