Welcome to the dawn of the digital world - a time where everything is being transformed into digital media. We can see this transformation happening a lot lately. First messages, then came news, then entertainment, then business, and now, even education is turning digital. Of course, this includes marketing as well.
But to be honest, digital marketing has been going on for quite a while now. If you are wondering how then think about the ads you used to see on TV back in the day. While it is somewhat primitive, TV ads are a form of digital marketing.
And as you may have guessed, there are tons of companies involved in this. But suppose you are a company that is true of it - and if you are a company, you do need it. How do you choose a Digital Marketing Agency in Nepal? Before we answer this question, we have to cover some basics.
What is a Digital Marketing Agency in Nepal?
Digital marketing agencies are the companies that create and execute marketing strategies for promoting any business on digital platforms. This includes platforms like TV, smartphones, Computers, Smartwatches, Cinema Halls, and Led Hoarding boards.
While this is the more obvious work done by Digital marketing Agencies in Nepal, a few aspects are unknown to the public. Not only do the digital marketing agencies advertise your products and services, but they also give you advice on how best to plan your product promotion. Along with this, good digital marketing in Nepal also gives you advice on what type of product/service is most desired by your customers.
So in simple terms, Digital Marketing Agency in Nepal is a company that gives you marketing advice and promotes your product via digital media.
How to Choose a Digital Marketing Agency in Nepal?
Now that we know what a digital marketing agency is - you must be thinking, "Do I Need One?" Well, the short answer is - yes, you do. Why? Because virtually everything is going virtual and in-demand while most people are glued to their mobiles and laptops. So to make the most of marketing, you need to find a suitable digital marketing company.
So how do you choose a digital marketing agency in Nepal to promote in these spaces?
1. Know what you need.
If you are a company or a person seeking promotion of your name or a brand, you should your needs. As obvious as this may be, we often ignore this aspect. A digital marketing agency in Nepal cannot give you want if you are unaware of it yourself.
So, before choosing a digital marketing agency in Nepal, ask yourself these questions:
- Who is my Target Audience?
- What aspect of myself/ company do I want to market?
- What are the good things about my product/services I want to Highlight?
- Where do I want to make me/ my services and my products?
- How long do I want to market the services/ products or brand?
- What level of marketing can I do by myself/ within my company?
- What is the budget I want my marketing to be done?
- So I need Social Media Marketing in Nepal?
- What do I need from a Digital Marketing Agency in Nepal?
Sure there are indeed a lot of questions to ask yourself / your company. However, having a clear answer to these questions will help you get a clearer picture of your goals and needs. You need to consider quite a lot of things before you choose a digital marketing agency in Nepal. But you also have to keep in mind that they can only give you your desired results if you know them. Without it, every digital marketing agency in Nepal would be like a blind person trying to find a small rat in a large house, knowing what should be done without any direction.
2. Know the Agencies
After knowing your needs, it's time to know the organization and the people you will be dealing with. Since you will be spending a considerable amount of time with the digital marketing agencies in Nepal, you should at least know about them before choosing one. This means knowing who they are, how they work, their history, and people's reactions towards any said digital marketing agency in Nepal.
Think of this as stalking someone on social media before you meet them. You gather every information you can about the agency and analyze them before you deal with them. While it may seem excessive, this is necessary because if you choose the wrong digital marketing agency, you can very well end your company by spending needless money. At the same time, although few, enough scam companies are posing as digital marketing agencies in Nepal. The point is to research and do your homework about Nepal's several digital marketing agencies before you approach them. Trust us; it will save you a ton of headaches later on.
3. Analyze The Information
After seeking out information about a few Digital Marketing agencies in Nepal, you should know what they do, what they specialize in, and how they do their marketing. Now, gather up all of this information and organize them. You can organize them in a wide range of ways, but there is a simple method.
List your needs in one column and the offered services in another column. Then start ticking off common things in both the column. If the agency for digital marketing in Nepal fulfills all of your needs, move on to the budget. Now check out how they market themselves. After this, move on to the tone of their business.
4. Pick the one that Fit's your need
There are a lot of digital marketing agencies that will provide what you need. Among them, some may go over your budget range. And even among the few that remain, their marketing strategy may not be to your liking. This will filter out many potential digital marketing agencies in Nepal. Lastly, even if the digital marketing agency meets all of these requirements, it may not have the tone of business you seek.
For instance, imagine you are a company that produces and sells beanies and hoodies. In the process of choosing the perfect digital marketing agency for your company, you found one that gives you all of the services, is within your budget, and markets itself well. But they sound a bit too formal. Beanies are not meant to be formal! If you pick this digital marketing agency, there is a big chance of loss.
So, before you choose a digital marketing agency in Nepal, be careful and see if the digital marketing agency fits your needs and niches.
5. Make a Long Term Plan
This one is more of a "things to do before you start your digital marketing" rather than something that you need to consider to choose your digital marketing agency in Nepal. But you still need to make a long-term goal and plan to present to the digital marketing company, so we included it here.
To have a successful digital presence, you need a long-term goal and a long-term plan. But this also means that digital marketing in Nepal is a rather slow process - if we are only looking at the profit. So to make use of every movement, you need to make a long-term plan. Things like promoting your best while your ad campaigns are running, including or excluding Social Media Marketing, and attracting customers when there is a break between the movements should be considered. And a good digital marketing agency in Nepal does all of these for you. Or at the very least, advise you on them. Due to this, making a long-term goal and running them through a digital marketing agency in Nepal is a necessary step before you choose them.
Thankfully this can be done in the first meeting. And if the company sits idly or doesn't comment in any way on your plan/goal, just run. You can always start a new one, which is better than getting into a bad deal.
6. Find the best value, not the Best Price.
Before we begin, value is not the same as price. Price is what you pay for something based on what the market thinks. On the other hand, value is something that "you" think is worth the price or effort. This is an aspect of choosing a digital marketing agency in Nepal is all about money and services and is entirely up to how you feel.
To do this, you will need to get that information sheet again and compare the price a company charges to the list of services it provides. If the cost seems unfair, you are naturally not getting the best value for your cost. On the flip side, if the service provided exceeds its market price, you are getting more value for your cost. Naturally, you would pick the ones that charge less for their services. And this is something everyone would do. But while picking the cheaper ones with more services, don't forget to check the quality of their services.
For instance, you shouldn't just because a digital marketing agency in Nepal is willing to make an ad within a few thousand rupees. What about the quality of the ad? Or how about the promotion of the ad? So, you need to consider both the quality of service and service per cost to get the best value. Remember that cheap is not always bad. As long as the digital marketing agency does its job well, a reasonable price is well worth its value. At the same time, expensive services don't always mean good quality work.
7. Check their flexibilities
The digital world is a weird place to be. There is nothing rock solid there, and things are constantly changing. This includes best marketing strategy, market trends, digital demand, product demand, and digital behavior of the netizens. So a company needs to adapt to these changes at any time.
For instance, video ads used to be quite an effective digital marketing medium a few years ago. But its effectiveness has decreased over the past few years as people began to just skip the ads. We have popup ads and ad spaces where a product is promoted in a specified location within a webpage and social media. And soon the trend will change again. Your digital marketing agency should adapt to these changes and offer you custom services to choose what and where you market your product/services as per the adapting scenario.
If a digital marketing agency in Nepal follows its strict plan without any modifications, get away from there and find another one. You should have some control over how your product/ services/ brand will be promoted. A good digital marketing agency in Nepal not only follows their plans, but they also consider your opinion and need to make necessary modifications within their budget range or with a small extra fee.
8. Ask the How!
This is probably one of the most important things that you should ask while choosing a digital marketing agency for your office. Ask How! If they say that their marketing will place you on top of google ranking- ask how they will do it. If a company says that their marketing campaign will bring 10K customers per month - ask how this will happen! There are tons of digital marketing agencies in Nepal, and not all of them are good. Many make unrealistic promises to attract clients and much just life.
This is a big issue since a lot of people believe their lies. This mostly has to do with the lack of awareness of Digital marketing. So it is important to know the process that goes into making your website rank first or getting 10K customers per month. If the agency cannot give a realistic answer, then get away from there and find another one. An excellent digital marketing agency should provide you with practical, logical, and simple solutions to your How's.
For instance, in the case of Ranking first in Google SEO, If a company answers with "paid SEO media campaign for four months," then it is a realistic answer. After all, the more you play, the better your SEO rankings will be in terms of paid SEO rankings. And on the second instance of getting over 10K customers per month, if the agency replies by saying "review and remain campaigns," then getting 10K customers is realistic.
We are in a time when everything is digitized, from entertainment to education. Marketing has become digitized as well. Due to this, digital marketing has become an indispensable asset for any company, person, or brand looking to promote their product, services, and sales. But just because you need a digital marketing campaign, you should not hurry and pick blindly. Here we discussed the seven most important things to consider before choosing a digital marketing agency.
And if you need expert advice on the complete process of digital marketing, contact us.