We Would Love To Hear From You

Get In Touch

Office Address

Shankhamul, Kathmandu, Nepal

Our Phone Number

+9779851223631, +9779801848492, 01-4796657

Our Email

sales@softbenz.com, career@softbenz.com, support@softbenz.com

Have a project in mind?

Tell us a bit more.

What is 2 + 2 ?
Subscription Form

Please Fill Out the Following Details

Subscription Form

Please Fill Out the Following Details

Subscription Form

Please Fill Out the Following Details

  Email

For General Enquiry and Information

info@softbenz.com

For Sales & Quotation Requests

sales@softbenz.com

To Join Our Ever Expanding Team

career@softbenz.com

For Customer Support

support@softbenz.com

  Address

Shankhamul, Kathmandu, Nepal

  Phone

01-4796657

+977 9851223631

+977 9801848492

  Follow us

Whatsapp

Facebook

linkedIn

get your questions answered in a click

Discuss your project with us

Subscription Form

Please Fill Out the Following Details

Subscription Form

Please Fill Out the Following Details

Subscription Form

Please Fill Out the Following Details

Subscription Form

Please Fill Out the Following Details

softbenzinfosys
  • Home
  • About Us
    • Introduction

      Softbenz Infosys Pvt Ltd. is a revenue-based project company specializing in the IT sector.

      How We Work

      We work in a team that ensures learning opportunities for members.

      Our Activities

      We celebrate events to create some joyful moments together.

      Our Team

      We have experienced professionals to turn your business problem into future possibilities.

  • Services
    • Website Development

      Our team is here to develop simple to complex websites.

      Mobile App Development

      Develop mobile applications for your business either personal dig...

      UI/ UX Design

      A well planned UX strategy is visualized with top class design ae...

      Graphics Design

      Graphic design enables communicating ideas that inspire, inform a...

      Social Media Marketing

      It is the relatable part of the conversation where you engage you...

      SEO in Nepal

      Lift your business and obtain a competitive advantage through SEO...

      Content Writing

      “Take your website content to the highest level! Our company beli...

      Website Redesign

      Building dynamic websites to fight against competitors in the dig...

      Digital Marketing

      Best Digital Marketing Experience with the Best Digital Marketing...

  • Portfolio
  • Pricing
    • Web Development Packages

      We design static to dynamic websites at a reasonable price range

      SEO Packages

      Driving traffic to your website at a realistic price range

      Social Media Packages

      We boost your online presence by engaging your audience at a sens...

  • Careers
  • Contact Us
What are the Challenges for Business to Grow Digitally?
By Anish Shrestha

What are the Challenges for Business to Grow Digitally?

Digital marketing has become the go-to promoting methodology for many organizations. The profile from speculation is unparalleled, and it offers an exceptional method to connect with customers. However, despite being such a pivotal of many businesses marketing strategies, digital channels face their difficulties.
The major challenges that small-scale businesses get are: 

1. Building a Website

This is a place, to begin with, making the business digital. When a business decides to go on the web, the principal challenge they have is building the most ideal website. Most small businesses begin searching for a proficient web designer, who can make sites that both look satisfying stylishly and deliver a great user experience (UX). The way the audience experiences the online presence is a huge factor in the success of your marketing efforts.

Why UX design matter?

ui ux
A poorly designed website will hurt the reputation and ability to situate the brand as an authority in your space. 75% of consumers say they judge businesses' validity based on their website design. With a couple of minor oversights in website design and functionality, visitors may ruin you as a malicious site that can’t be trusted.

2. Understanding Their Audiences

Speaking of attracting the right visitors, numerous small businesses don’t fully know who their intended interest group is. This is the place where the buyer personas prove to be useful. Buyer personas are essential in the digital marketing world. They are semi-fictional representations of your optimal clients. You utilize genuine information about your existing clients and statistical surveying to fully develop and assemble your buyer personas. In digital marketing, one of the most important resources is the content you create to impress your audience.

3. Creating Valuable Content

Even if your small business has an attractive website, without valuable, useful substance, your marketing will not convey results. Content that is focused on and applicable to your purchaser personas can draw in the correct visitors to your site. 

4. Promoting Content

Even you’re creating awesome content that conveys to your optimal readers, there’s another component that often gets neglected – promoting the content. through Social Media Marketing and Digital Marketing There are a few ways you can fuel your content distribution, all of which can take up a significant amount of time to do.

Social Media

social media

Probably the best way to promote content is through social media channels like Facebook, Twitter, Instagram, and so…on. You want to build a strong following of relevant clients who align with your buyer personas. The best way to build and maintain a following is by hooking their attention by sharing perceptive content that tends to address they are pursuing their goals.

Email

email

Creating an email newsletter can deliver numerous awesome advantages for small businesses. Most importantly, by sharing bits of content, you can drive more traffic to that piece of substance, similar to a blog article or whitepaper.

5. Generating New Leads

The general objective of content marketing is to earn the trust of your readers. At the point when they trust you and search out more data from you, they will share some close to personal information in exchange for gated content, known as a content offer.
This is how small businesses produce leads. A visitor who read your blog articles discovers a call to action (CTA) at the bottom of one of your posts. The CTA is advancing a free digital ebook. When they click that CTA, they are sent to a landing page, where they fill out a form, giving their name and email address. After that form is submitted, they get an email with the digital ebook attached.

6. Driving Sales

When you’re developing your online presence for your small business and executing digital advertising methodologies, you’re ideally seeing a spike in your site traffic. This traffic can create leads, however, those leads are not ensured to become clients.

7. Funding

It’s a common challenge for small businesses to have a problem finding money to invest in their market products. Since you need advertising to stand out enough to be noticed attracted to your business, but you need funds to support your promotion.
For the free promotion, brand through content through social media channels, and contributing to a blog, you can at least get an email list started.
If your budget allows, you can invest in paid advertising strategies, for example, pay-per-click, mobile marketing, or advertisement in your neighborhood print publications.

8. Building Brand Consistent and Trust

For many small businesses, particularly those just getting on their feet, setting up a reputation can be a sizable obstacle. Entering an industry that is as of now pretty saturated with other businesses implies battling to stand out from the rest.
Oftentimes, the best way to earn brand recognition and awareness is through a portion of the practices recorded above. Providing valuable content and building an online presence with an end goal to create leads has a free result of producing familiarity as well.

9. Mobile optimization

Mobile marketing and desktop marketing operate on totally different levels. Also, until you see precisely how to use both similarly, your small business will not arrive at its maximum capacity. Neglecting one platform for another is an error that numerous organizations make. But the truth is that both are similarly significant in arriving at marketing goals. To start, watch out for who is utilizing your site and for what reason.

10. Burnout

Running a small business is a huge undertaking and reasonable administration requires a great deal of energy, time, and attention. At this point with this challenge, the first thing is to recall that you’re just human. If you lose sight of that, you’ll neglect to screen your exhaustion and adjust any negative behavior patterns you might be creating.

Conclusion

In the end, these are the main aspect that can challenge the business to be digitalized but if the businesses take care of the above then they can uplift their business to the next digital level for the business. KB Marketing Agency a marketing agency from the US says “Ignoring online marketing is like opening a business but not telling anyone”.

Hope you have found this blog helpful to understand the challenges business find to grow digitally. You can also check digital marketing blog from Softbenz Infosys. Softbenz Infosys is the leading IT company in Nepal offering website designing services, app development services, SEO service, SMM service and more. Hence, Softbenz Infosys could be your complete digital solutions for your business. Remember us for any digital marketing solution. Thanks you for reading till the end. 

 

Comments (0)

Leave a Reply

Your email address will not be published.

What is 14 + 1 ?

Categories

  • Website Development
  • Mobile App Development
  • Web Hosting
  • Social Media Marketing
  • Software Development
  • Content Writing
  • Digital Marketing
  • IT Company
  • Domain Registration
  • Gadgets

Latest Blogs

  • SEO vs. SM... SEO vs. SMM: The Ultimate Guide
  • Unleash Su... Unleash Success: Digital Marketing for Ecommerce Business
  • 9 Reasons... 9 Reasons Why UI/UX Design is Important for a Website

Quote of the Day

“The determination to win is the better part of winning.”

-Daisaku Ikeda

READ THE ARTICLES

Our Latest & Popular Blogs

SEO vs. SMM: The Ultimate Guide
SEO vs. SMM: The Ultimate Guide
Unleash Success: Digital Marketing for Ecommerce Business
Unleash Success: Digital Marketing for Ecommerce Business
9 Reasons Why UI/UX Design is Important for a Website
9 Reasons Why UI/UX Design is Important for a Website

Quick Links

  • Contact Us
  • Services
  • Portfolios
  • Blogs

COMPANY

  • About Us
  • Pricing
  • Our Activities
  • Careers

Contact Us

  • Shankhamul, Kathmandu, Nepal
  • +9779851223631,
  • 01-4796657
  • info@softbenz.com

News Letter

Sign up today to know more about our platform and services.
© 2023 Softbenz Infosys. All Rights Reserved.
  • Online Payment
  • FAQ
  • Terms & Conditions
  • Privacy Policy
Do you like cookies? 🍪 We use third-party cookies to enhance your experience on this website.   Check our privacy policy on cookies