Digital marketing industry in Nepal is growing at a rapid pace.. Although the concept of digital market is new, this industry has boomed over the past few yers. So are you excited to know about the top 10 digital marketing jobs in Nepal? If your answer is yes, then lets get started
What is digital marketing?
Digital marketing is advertising a product, service, brand, or other information through a digital medium like television/radio, social media, search engines, and website/app.
Scope of Digital Marketing in Nepal
A fictional character Ram wants to sell an old watch lying around in his home for some quick bucks. He takes a picture of it and posts it for sale on an online marketplace: Hamrobazaar.com. He includes his phone number there to help interested buyers contact him. Another character, Shyam, finds that advertisement and contacts Ram for the watch; they both agree upon the price through the phone call, meet in person, and complete the deal.
Here, Ram used a digital medium (i.e., an online marketplace - Hamrobazar) to sell his watch — It is a form of digital marketing.
Digital marketing takes a more sophisticated form at the organisational level, but the basics are the same as in the above example.
What is the recent job vacancy in digital marketing?
Digital marketing jobs are all professions related to digital marketing in some way. We commonly refer to those doing these jobs as digital marketers.
Being a digital marketer is an exciting profession!
Whether or not we know it, people have been doing marketing for ages. The only difference now is with technological advancement; marketing has shifted to the digital medium. As marketing drives, sales and sales bring profit — digital marketing jobs allow one to be in the front seat of the organization with the privilege of generating profit at full throttle. More revenue for the organization means more income for the employee, too.
Also, digital marketing techniques grow at such a pace that it is a ride filled with thrill and amusement for one involved.
Current situation of digital marketing and digital marketing jobs in Nepal
We can see a huge rise in digital marketing trends in Nepal. Many organizations have prioritized it and gotten a positive return. Some examples include Daraz, Sastodeal, Foodmandu, and Tootle. Few are on their way to becoming multi-million dollar companies, while others have reached there, all thanks to their effective digital marketing campaigns.
These and many other companies require tons of human resources to run their digital marketing campaigns to their full potential. So digital marketers have been in demand lately. We can safely say that this new profession has become the hot cake in the industry.
10 Best Digital Marketing Jobs in Nepal
Finally, the time has arrived to reveal Nepal's top 10 best digital marketing jobs. They are:
- Digital marketing manager
- Content strategist
- Search engine marketing manager
- Social media marketing manager
- Email marketing manager
- Content writer
- Graphic designer
- Software Developer
- Video/animation developer
- E-commerce specialist
1. Digital marketing manager
A digital marketing manager is a focal point for all the digital marketing campaigns we do in the organization. Their job is to plan digital marketing campaigns, implement them and assess their results. They also help keep brand pressure across all digital mediums, like search engines and social media.
2. Content strategist
The internet audience has become aware of these days. Hard sales lines like “buy this amazing product at a discounted price” aren’t enough anymore. So organizations need a content strategist who creates a rigorous plan for publishing content based on the organization’s business goals and audience’s needs. Content strategists create a content calendar, a detailed layout of all the content to be posted for a certain period .
Content strategies should also be proficient with overall digital marketing and internet technologies and have command over content in general.
3. Search Engine Optimization Manager
The search engine optimization manager optimizes the digital assets of the organization, like website/app, and social media profiles, to appear at the top of the search engine’s result page.
This helps in giving the exposure the organization needs in one of the biggest sources of internet traffic these days — search engines.
4. Search Engine Marketing Manager
We may have encountered ads in search engines when we search for a certain phrase or keyword. These ads appear at the top before all the normal results, allowing everyone to have their website listed at the top of the search engine result page despite their organic rankings.
A search engine marketing manager specializes in utilizing those paid ad spaces search engines provide to raise brand awareness or sell products/services organizations offer.
5. Social Media Marketing Manager
Most of the internet traffic these days is directed towards social media platforms like Facebook, Instagram, and Twitter.
A social media marketing manager utilises social media traffic to boost brand recognition and sell products/services through these platforms.
6. Email Marketing Manager
Before the origin of social media platforms like Facebook, email marketing was the prime channel for digital marketing. Still, its charm hasn’t dulled . A well-written marketing copy converts exceptionally well through email marketing.
An email marketing manager’s job is to plan for and generate email lists using the organization’s digital assets like the website, send promotional emails to those emails, and keep track of the conversion through this medium. They also work on new ways to retrieve emails from potential customers and create promotional campaigns to run through email.
7. Content Writer
This job specializes in content writing for digital marketing campaigns, including blog posts and marketing copies. Blog posts help raise brand awareness and inform about the product/services of the organization among the targeted audience. Marketing copies, on the contrary, help to generate direct sales.
Content writers should have great command over written Nepali and English languages. They also need knowledge of search engine optimization and overall digital marketing methodologies.
8. Graphic Designer
A graphic designer does the job of creating visually stunning designs/posters for digital marketing campaigns. Their role extends further into graphic designing branding assets of the organization, like logos and colour themes.
Graphic designers should be proficient in using modern graphics tools like adobe suite and have a grasp of the UI/UX aspect of websites and digital marketing foundations.
9. Software Developer
10. E-commerce Specialist
Modern E-commerce helps us with buying all forms of products/services online. In most scenarios, these E-commerce specialists ensure the E-commerce remains up and running and plan for its continuous further development. They also keep track of the everyday performance of E-commerce (i.e., sales)
An E-commerce specialist should have a grasp of website development, analytics tools like google analytics, and the overall E-commerce and digital marketing industry.
How to proceed as an absolute beginner in Digital marketing?
Thankfully there are digital marketing intern job opportunities available for absolute beginners. These intern opportunities can be paid or unpaid based on the prior expertise of the candidate. One needs to create a resume/CV and apply to organizations seeking digital marketing interns. This would help the candidate see the digital marketing strategies being implemented for the organisation's well-being and provide an opportunity to be part of the actual process.
How can Linkedin help you find digital marketing jobs?
Linkedin, unlike other social media, focuses on professional networking. So, due to the presence of the working population there, it also acts as an informal job portal — where hiring managers search for employees and vice-versa.
If you fill up the profile on LinkedIn, a ready-made resume is created, allowing anyone looking for an employee to reach out to you. There is also an option to showcase your current work situation: ready to be hired or currently working, which in this scenario should be toggled to ready to be hired.
Go to the job section there and search for digital marketing jobs, and the list would go on and on. Find an opening suitable for you and apply through LinkedIn.
We can assure you that being a digital marketer is an excellent career path in Nepal’s current scenario, with more and more job opportunities available daily. You can choose any of the top 10 digital marketing jobs in Nepal mentioned above based on your current expertise and inclination.
If you want some of the best digital marketing services in Nepal, do let us know at Softbenz Infosys. And if you want more insights about digital marketing services, check out some of our other blogs.