SEO Tools: 100% Free Top 10 SEO Tools

SEO tools are one of the most valued topics in the Internet marketing space these days. Even more than ever, website owners want their web presence to rank higher on the search engine result page. But desiring something and putting in the effort to achieve that is a completely different story.

These top 10 SEO tools are the helping hands, to guide your efforts in ranking your website higher on search engines. They give an insight into how a website is currently performing in search engines, and competitors' strengths/weaknesses, and provide insight into what actions can improve your website’s SEO.

Insight about your website's performance includes — information about keywords used in a webpage and where do they currently appear in the search results when searched for, the number of backlinks to your website (follow or no-follow), and many more.

Insight about a competitor's strengths/weaknesses includes — Information about keywords for which search engines have ranked them, how they achieved that, and also a comparison of your SEO efforts with that of the competitor.

Now, after knowing a bit about what they are, let's look into the top 10 SEO tools available in the industry:

1. Ahrefs: SEO Keyword Tool

Ahrefs is the one-stop solution for all your SEO toolkit needs. Let's look at 5 of its core features:

I. Website Analysis

You can stop guessing about what is hampering your SEO efforts and find a detailed analysis of the on-page SEO using Ahrefs. It does so by crawling every page on your website.

II. Competitor analysis

Envying competitors won't bring any fruit for you. Ahrefs understands this and provides information about keywords they are ranking for and from where their maximum traffic comes. They also provide paid traffic research on fellow website owners and where are they leading the traffic — if they do pay advertisement

III. Keyword analysis 

Knowing what your customers are searching for is very crucial. The keyword analysis feature would look into search volumes the particular keywords get, how difficult it is to rank in that keyword, and also how many people go through the paid results rather than organic search results.

IV. Find what content is performing well and why.

You can search for any topic and find out what content is performing well there. You would also find about the number of backlinks and social shares websites ranking on those topics get. This would help you ‌find topics you can work on in the future.

V. Ranking tracker

This shows your website ranking for a particular keyword for over 170 countries.

Pricing

The pricing of Ahrefs starts at $99 per month for single users and $999 for agencies working on a larger number of projects at a time. To get started we can use their 7-day trial for $7.

2. Google Search Console: Top SEO Tool

They offer this tool for free to everyone owning a website. It makes you aware of the web page’s performance in the Google search engine and helps to troubleshoot any issues which may affect the SEO efforts.

Google does crawl your webpage without your consent — but registering here would assure your permission to do so. It also allows you to request for re-indexing of updated content. You can see which websites are referring to yours using this tool.

3. SEMRush: Marketing SEO Tools

SEMRush has been in the SEO industry since 2008 and provides feature sets like on-page SEO, competitor analysis, local SEO, content optimization, link building, rank tracking, and many more. Let’s know some of them briefly:

I. On-page SEO

Its on-page SEO feature takes a fresh look into the site’s health, and what information it exchanges with Google, and provides ways to boost ranking.

II. Link building

 It helps to explore untouched opportunities for backlink generation by giving suggestions on which websites have a place to give you that next backlink.

III.Content optimization

It is another great inclusion here that helps to write exceptional articles by analyzing what the top 10 competitors are offering on that subject.

Pricing

SEMRush offers 3 packages to subscribe to its services. They are pro, guru, and business which you need to pay $119.95, $229.95, and $449.95 per month, respectively.