Digital Marketing is a term heard by most Nepalese people nowadays. But there are many people out there who are still far from the truth about effective digital marketing and rely on traditional approach for their business promotion and sales. But the number of online presence has diverted many business owners, entrepreneurs to follow the digital marketing trail for their business brand promotion and so on. So,

What is Digital Marketing?

Digital Marketing consists of two words: Digital which means the use of digital mediums like the internet, mobile devices, and Marketing means the strategy to share or flourish your products or business brand.  As per Wikipedia, Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital Marketing Trends around the Globe

As technology has taken a great leap in these recent years, the number of online presence has also increased subsequently. As per Face book with 2.41 billion monthly active users as of the second quarter of 2019, Facebook is the biggest social network worldwide.

Leading social media platforms used by marketers worldwide as of January 2019

Social media marketing is increasingly being used in business to attract attention and gain website traffic. There are several platforms for social media marketing for your business. Face book and Google has been a leading platform for social media marketing used by most of the Digital Marketers. But over the course of time, marketers are choosing other ways for social media marketing and this is where Pinterest comes. As of 2019, 28 percent of responding social media marketers stated they used Pinterest to market their businesses ( statista.com).

Digital Marketing Scope in Nepal

In the present context, digital marketing or simply social media marketing is taken into great consideration. Basically, Nepalese people are interested in Facebook Advertisement with some few populations towards SEM, affiliate marketing, email marketing, and so on. The most popular brand is using other different platforms like Youtube, Pinterest, etc. Over the course of time, there is no doubt that there’s going to be a great leap in the way marketing is done. Digital Marketing in Nepal has subsequently increased over the past year.

Channels used for Digital Marketing

Digital marketing is facilitated by multiple channels; An advertiser's core objective would be which platform to choose for the best two-way communication between business and the potential customer so that maximum ROI (Return on Investment) is achieved. It all depends on the business type, the product they are delivering, potential audience, etc. A strategy used by one company may not be fruitful for the next company. Some marketing strategy used is given below:

• Email Marketing                                                                                                          
• Display Marketing
• Search Engine Marketing(SEM)
• Content Creation
• Social Media Marketing(SMO)
• Affiliate Marketing
• Video Marketing

In recent years, SMO and Email Marketing have been in the eye of many marketers. Online marketing in Nepal, as well as web design in Nepal, has increased subsequently as people are more inclined towards online business rather than the traditional way.

Why Digital Marketing in Nepal?

Digital Marketing has not only one but hundreds of benefits. It can leverage your business from Rs.0 sales to Rs. 1000 of sales per day. The reasons for digital marketing in Nepal are as follows:                                                             

•  Ability to reach the global marketplace.
• Save huge money and time to reach more customers than the traditional approach
• Create brand awareness to bring your brand to light.
• Track responses easily and can change marketing plan as per need.
• Can easily target a large number of people throughout the globe
• Digital Marketing Delivers Conversion
• Helps Generate Better Revenues 
• Provides better ROI for Your Marketing Investments 
• Earns People’s Trust 
• Facilitates Interaction with Targeted Audiences