Is Website Redesign Capitalizable?

In today's digital world, having a website and an online presence is a must for any business. However, the digital landscape is constantly changing, and sometimes your existing website is insufficient. So what should you do? The most obvious answer to this is "Website Redesign". However, website redesign needs a good investment of time, effort, and money. Therefore, businesses tend to get indecisive when it comes to website redesign. Is website redesign worth it? Is website redesign capitalizable? If you are reading this, you probably are facing the same dilemma. 

And the simple answer to this question of "Is website Redesign Capitalizable?" is - Yes, it is capitalizable. But why? In this blog, we will discuss the capitalization potential of a website redesign and answer these questions. Along with this, we will also discuss some of the factors to consider before redesigning a website. 

So, without any further ado, let's get started!

What is a Website Redesign?

As you may already know, a website redesign is the process of changing existing website elements significantly. These elements may include website design, layout and functionality. Now the intention behind website redesign may vary depending on your needs. Some of you may redesign a website to update the user interface, while others may do it to update the architecture. Regardless of the reason, your entire website will be upgraded when you go through this process. 

Why should you redesign a website?

Now that we covered the basics of a website redesign let's talk about why you should redesign a website. But considering you are here, it would be safe to assume that you already have a general gist of why you should redesign a website. That said, let's get straight to the point. Some of the reasons why you should redesign a website are as follows:

1. Rebranding

One of the primary reasons for redesigning a website is for rebranding. When the branding of your business changes, it is important for your website to follow the same brand. Therefore, in these circumstances, redesigning a website is a must. This is because, in the process of website redesigning, you get to change the website elements. You can change your website's visual elements and user interface to better match your brand. 

2. To add functionality 

Another popular reason for website redesigning is to enhance the functionality of a website. When you redesign your website, you can control and modify both the front and back end of a website. Therefore, you can add additional functions to your website. 

3. Mobile Optimization

Since more than half of internet users are mobile users, mobile optimization is a must-have function for a website. The good news here is that web developers understand this. Therefore most of the websites are mobile-optimized. However, there are a few exceptions. If your website is among those exceptions, then you should redesign your website. If you do not, you will lose out on many potential customers. 

4. Enhanced user Experience and Visual Appeal

Enhancing user experience and visual appeal is another common reason for a website redesign. As mentioned earlier, the digital landscape is constantly changing. Therefore, you must either adapt to the change or be forgotten. To keep up with the change, you should periodically enhance the visual aspect and user experience. 

5. Technology Upgrades

Along with upgrading user experience and visual appeal, website redesign also helps you keep up with technology. The technological world is growing at an unprecedented speed. There are new technological breakthroughs every few years. Therefore, if you do not redesign your website periodically, you will be left behind in the technological race. 

6. Adapting to Business Needs

Besides adapting to technology, you should redesign your websites to your business needs. Your business needs will change along with its growth. In these circumstances, your website will eventually be outdated. Therefore, you should periodically redesign your website to meet your business needs. 

These are just some of the most common reasons to redesign your website. If you were conflicted before, these reasons should have given you more confidence. 

Capitalizing Potential / Benefits of Website Redesign

Now after knowing why you should redesign your website, let's talk about the capitalizing potential of a website redesign. As we mentioned at the start of this blog, you can capitalize on website redesign. But some of you may wonder, "Why is website redesign capitalizable?" Following are some of the reasons why website redesign is capitalizable. 

1. Increased User Engagement

One of the prime reasons website redesign is capitalizable is increased engagement. When you redesign a website, you make it easier for the users. You can increase engagement by improving UI/UX, mobile responsiveness, or navigation. However, regardless of the method used, the result is improved engagement. Improved user engagement leads to higher CTR (click-through rates) and improved conversion rates. 

2. Improved Conversion Rate and Revenue Generation

By enhancing the user interface, you get an increased conversion rate for your website. You can enhance your sales and revenue by redesigning your website. This goes without saying, but when users are satisfied with your website, they are more likely to purchase from you. And as you can guess, an increased chance of buying increases your revenue. This, in turn, makes website redesign capitalizable. 

3. Enhanced Search Engine Visibility

Website redesign also improves the overall SEO of your website. As you may already know, SEO is extremely important in this digital era. SEO improves your search engine visibility, which drives organic traffic to your website. Combined with improved user experience, you get a higher chance to generate revenue.

4. Better Brand Perception 

In addition to enhanced SEO, a website redesign improves your brand image. An outdated or badly designed website can negatively impact your business brand. However, you can make your brand look good with a proper website redesign. By doing this, you can convey the professionalism and credibility of your brand. This, in turn, increases trust among your customers. As you may already know, customers are more likely to purchase from a brand that they trust. 

5. Adaptation to Technology

As we mentioned, one of the reasons you should redesign a website is to keep up with technological improvements. But did you know that staying updated with technology can also improve your revenue? By implementing the latest technology, you can reduce costs and improve functionality. Additionally, you can improve user experience too. As we already discussed, the improved user interface is a good way to increase conversion. 

These are just some of the ways why website redesign is capitalizable. But as you may have noticed, all roads lead to better user experience and revenue generation. 

Factors to consider before Website Redesign

So by now, you should have a good grasp of why a website redesign is capitalizable. But don't go straight into website redesign just yet. Before redesigning your website, you should first be aware of some of the factors you should consider. What are those factors we hear, you ask? Some of these factors are as follows:

1. Your Goals and Objectives 

Before going forward with the website redesign, you should understand your goals and objectives. Consider what you want from the redesigned website. Is it improved user experience, brand update or increased conversions? Yes, a website redesign can do all of them at once. Still, having a clear goal will make the redesign process smoother and more efficient. 

2. Analyze Current Website Performance

Besides considering your goals, you should also consider the performance of your existing website. Understand the strengths and weaknesses of your existing website. Along with this, consider the areas of improvement for your redesigned website. Doing so will provide a clear image of what you seek from your redesigned website. 

3. Existing Content Strategy

Along with analyzing existing website performance, you should consider existing content strategy too. You should seek out the gaps in the existing content plants for new content creations and/or updates. Website redesign allows you to restructure the overall content. Therefore you should also update your content strategy to a more effective one. 

4. Information Architecture and Site Structure

Another aspect you should consider is your information architecture. Along with this, you should also consider your website structure tool. Before signing up for a website redesign, you should review and improve these aspects. Ensure that your content is organized, available, and intuitive. Along with this, you should also ensure that your site structure is user-friendly. 

5. Content Management Systems (CMS)

Besides site structure, CMs are another technical aspect of a website that you should consider while redesigning a website. Analyze and determine if your CMS meets content creation, edition and management requirements. Along with this, you should access the scalability of the CMS. If you find any of these lacking, you should upgrade to a newer version. 

These are just some of the core factors you should consider when redesigning your website. However, sometimes it can get quite confusing. The good news is that with Softbenz, you can get complete guidance on website redesign. You can get complete and customized Website Redesign Services at Softbenz, along with great consultation. So if you need a website redesign service, contact us now! 

Conclusion

Is website redesign capitalizable? Definitely yes! Website redesign increases your chance of generating revenue through your website by increasing conversion rates. Additionally, website redesign drives engagement and enhances your brand perception. All of these lead to better trust and increased sales through your website. Therefore, a website redesign is indeed capitalizable. Therefore, you should redesign your website every once in a while. But before you redesign your website, you do need to be wary of a few factors. These factors include your goals and the state of the existing website. 

We hope you found this helpful. If you want further website design insights, check out some of our other blogs. And as always, thank you for reading til the end. 

FAQ on Website Redesign

What is the purpose of website redesign?

The primary purpose of website redesign is to rebrand your website, increase conversion, and improve functionality. 

Does website redesign affect SEO?

Yes, website redesign can have a big impact on SEO.