Digital Marketing Trend 2024 in Nepal
We are now in a new era of technology where everything is done digitally, including marketing. Therefore, as customers spend much of their time online, it is necessary for us to meet their expectations and behavior accordingly. For this, as a digital marketing firm, we should follow the latest digital marketing trends in 2024 in Nepal. The question here is, what are the latest trends in digital marketing in Nepal?
In this blog, we discuss some of the top digital marketing trends for 2024 in Nepal.
Top Digital Marketing Trends for 2024 in Nepal
The world of digital marketing is constantly evolving. Therefore, no trend remains everlasting. So, with this in mind, it is important to always stay updated with ongoing trends, especially if your field is digital marketing. So, what are the top digital marketing trends for 2024?
Increase in Mobile and Social Media Usage
Over the past decade, we have seen an increasing use of mobile devices. It is especially more so for the use of social media. In fact, many popular social media are targeted at mobile phones. This includes but is not limited to social media such as Instagram, Threads, and TikTok. Sure, you can access these media through a PC and computer. However, you can only get the complete experience if you use these media through the mobile app. Therefore, if you want your digital marketing campaign to reach a wider range of audiences, focusing more on optimizing your campaign for mobile devices is a good idea. You can do this through creative social media marketing and targeted mobile ads. There is a shift towards leveraging widespread mobile penetration and growing social media adoption in the country.
Leveraging Influencer
Influencer marketing is not a new concept. Rather, this concept has been in play as far back as the early days of TV. However, with the growing craze for celebrities and their sheer number of followers, marketing your products through their influence might just be the ideal option for you. Furthermore, the best part here is that you do not need to leverage the influence of top celebrities to make your marketing campaign a success. You can opt for micro-celebrities and use them for marketing your product in their small area of influence. Brands for marketing are leveraging the large outreach of relevant influencers.
Video Content Creation
Gone are the days when one needed to rely on images and texts to market their products. Now, with the advancement of technology, we can leverage video content as our main form of marketing. Video content has become a key part of digital marketing strategies in Nepal, be it YouTube ads, Facebook/Instagram videos, or TikTok. Short, entertaining, and informational videos that users can easily consume on their mobiles are working very well. Furthermore, there is a rising focus on creating video ads and campaigns focused on mobile users. All of these factors make video content creation one of the best digital marketing trends in 2024 in Nepal. Therefore if you are a content marketer, you should leverage the power of video content creation to enhance your digital marketing strategy.
Conversational Marketing
By now, we all know what a chatbot is. It is a form of AI that allows users to gain information about any particular system, product, or service through interactive chat. Conversational marketing utilizes this very concept and markets its specific products or services through the use of interactive chatbots. This can be done through messaging apps and interactive content. This form of interactive approach drives engagement and forms a personal bond with the customer. With the rise of chatbots like Chat GPT, Bing AI, Claude AI, and Perplexity AI, it is only a matter of time before similar chatbots are integrated into marketing campaigns. Let's be honest here: Chat GPT has already been integrated into many games, such as Skyrim. It is only a matter of time before a similar system is integrated into general bots on web pages and websites.
OTT Advertising
OTT Advertising or over-the-top advertising refers to the promotion of products or services through streaming services delivered directly to consumers on the Internet. This includes products and services on streaming platforms such as Roku, Apple TV, and Amazon Fire Stick, gaming consoles, and mobile devices. This is a smart form of advertising as many of these devices need constant connection to the Internet, and you can do targeted advertising. For instance, you can advertise your gaming product on consoles and business-related services on TV forms like Roku. As more people shift from traditional cable and satellite TV to OTT platforms, advertisers are increasingly recognizing the importance of including OTT in their digital marketing strategies to reach a broader and more diverse audience.
Personalized Marketing
In modern times, data collection has become the norm. Regardless of the platform you use, be it a website or mobile app, you are sharing your data with a service provider. While this may seem like a bad thing, it really is not. Your usage data will be used to improve the service provided by the app or website. At the same time, service providers can use the data you provide to show you ads that you may be interested in. These ads are based on your online behavior and are generally about products and services that you may be interested in. Naturally, you can turn off these ads if you do not want them. Regardless, if you are a digital marketing agency, you can use this data to deliver personalized ads to your customers. It is one of the most efficient ways of advertising. Although this form of advertising is by far not a new form of advertising, it sure is one of the growing trends in digital marketing in 2024.
Localization of Content
Another growing digital marketing trend for 2024 is the localization of content. While it is generally a good idea to globalize the content, at times, they might not resonate with their target audience. By localizing the content for search engines, you can focus on creating better content to cater to the audience of a specific locality. This, in turn, deepens your connection with your customers within the targeted locality, which in turn enhances the chances of conversion. Needless to say, this is one of the best digital marketing trends to follow in 2024.
Conclusion
Digital marketing in Nepal is rapidly evolving as Internet and mobile usage increases. Brands that want to effectively engage users need to adapt and incorporate the latest trends into their strategies. As we move through the year 2024, it is extremely important to know and stay updated with the ongoing trends in digital marketing. Therefore, in this blog, we talk about some of the top trends that are likely to overtake the digital marketing landscape in 2024.
We hope you find this helpful and interesting. If you want further insights into the world of digital marketing, check out some of our other blogs. And as always, thank you for reading to the end.
FAQ on Digital Marketing Trends of 2024
What are the emerging trends in digital marketing for 2024?
Some key trends expected in 2024 include an increased focus on AI and automation, the dominance of video content, influencer marketing evolution, and the growing importance of privacy and data protection.
How is video content shaping the digital marketing landscape?
Video content continues to dominate digital marketing. Platforms like YouTube, TikTok, and Instagram are popular, emphasizing the importance of creating engaging and authentic video content.
How is influencer marketing evolving in 2024?
Influencer marketing is evolving towards genuine partnerships and micro-influencers. Brands are seeking influencers aligned with their values and who have a more niche and engaged audience.
