SEO tools are one of the most valued topics in the internet marketing space these days. Even more than ever, website owners want their web presence to rank higher on the search engine result page. But desiring something and putting in the effort to achieve that is a completely different story.
These top 10 SEO tools are the helping hands, to guide your efforts in ranking your website higher on search engines. They give an insight into how a website is currently performing in search engines, competitors' strengths/weaknesses, and provide insight into what actions can improve your website’s SEO.
Insight about your website's performance includes — information about keywords used in a webpage and where do they currently appear in the search results when searched for, the number of backlinks to your website (follow or no-follow), and many more.
Insight about a competitor's strengths/weaknesses includes — Information about keywords for which search engine has ranked them for, how they achieved that, and also a comparison of your SEO efforts with that of the competitor.
Now, after knowing a bit about what they are, let's look into the top 10 SEO tools available in the industry:
1. Ahrefs: SEO Keyword Tool
Ahrefs is the one-stop solution for all your SEO toolkit needs. Let's look at 5 of its core features:
I. Website analysis
You can stop guessing about what is hampering your SEO efforts and find out a detailed analysis of the on-page SEO using Ahrefs. It does so by crawling every page on your website.
II. Competitor analysis
Envying competitors won't bring any fruit for you. Ahrefs understands this and provides information about keywords they are ranking for and from where their maximum traffic comes. They also provide paid traffic research on fellow website owners and where are they leading the traffic onto — if they do paid advertisement
III. Keyword analysis
Knowing what your customers are searching for is very crucial. The keyword analysis feature would look into search volumes the particular keywords get, how difficult it is to rank in that keyword, and also how many people go through the paid results rather than organic search results.
IV. Find what content is performing well and why?
You can search for any topic and find out what content is performing well there. You would also find about the number of backlinks and social shares websites ranking on those topics get. This would help you find topics you can work on in the future.
V. Ranking tracker
This shows your website ranking for a particular keyword for over 170 countries.
The pricing of Ahrefs starts at $99 per month for single users and $999 for agencies working on a larger number of projects at a time. To get started we can use their 7-day trial for $7.
2. Google Search Console: Top SEO Tool
They offer this tool for free to everyone owning a website. It makes you aware of the web page’s performance in the Google search engine and helps to troubleshoot any issues which may affect the SEO efforts.
Google does crawl your webpage without your consent — but registering here would assure your permission to do so. It also allows you to request for re-indexing of updated content. You can see which websites are referring to yours using this tool.
3. SEMRush: Marketing SEO Tools
SEMRush has been in the SEO industry since 2008 and provides feature sets like on-page SEO, competitor analysis, local SEO, content optimization, link building, rank tracking, and many more. Let’s know some of them briefly:
I. On-page SEO
Its on-page SEO feature takes a fresh look into the site’s health, what information it exchanges with google, and provides ways to boost ranking.
II. Link building
It helps to explore untouched opportunities for backlink generation by giving suggestions on which websites have a place to give you that next backlink.
It is another great inclusion here that helps to write exceptional articles by analyzing what top 10 competitors are offering on that subject.
SEMRush offers 3 packages to subscribe to its services. They are pro, guru, and business which you need to pay $119.95, $229.95, and $449.95 per month, respectively.
4. Moz Pro: SEO Software
We hear a lot of appreciation about Moz Pro and they deserve it well. Established in 2004, it is one of the most complete SEO suites available.
Let’s know more about the features it offers:
I. Keyword research
We know that people are always looking for certain products, services, or solutions. But finding out what phrases they use to search is crucial here. If the audience wants to order pizza online, they might search in many ways to find out about pizza delivery services. Examples can be: order pizza online, pizza delivery services, or they can go even further and search - deliver me a pizza. The keyword research tool suggests those phrases audiences use while searching for a particular topic.
II. Track performance
Search engine ranking changes all the time — your website can be at top of the search results when searched for - “Interior design tips” but suddenly it can plunge down to the second page of the search result or vice versa. The reasons can be many, but you must know changes in ranking when they happen. Moz Pro keeps track of your ranking so you can implement fixes when ranking goes down or celebrate your success when it goes up.
III. Website audit:
SEO isn’t left untouched from the complications of the internet and its related technology. We may try to keep the websites in line with SEO standards, but some of those intricate details may fly off our radar.
For this, we need an auditing tool that can dive deeper into the website and suggest minor fixes which can help our SEO efforts. Moz website audit feature does the same task with enormous efficiency.
They have 4 plans, namely standard, medium, large, and premium which you need to pay $99, $179, $249, and $599 each month, respectively.
5. KWFinder: SEO Keyword Tool
This is more of a keyword research tool, unlike some complete SEO suites (i.e., Semrush, Ahrefs, and Moz) we discussed earlier. Let's know about the features it offers:
I. Keyword Research
Its keyword research tool is one of the best in the industry. When you search for keyword ideas like “best gaming chair”, it suggests a huge number of related keywords, similar to “best gaming chair in America” or “best budget gaming chair”. They also provide further information on keywords, including their search trends in the past 12 months, the number of searches it gets, and the difficulty level to rank higher on search results.
II. SERP analysis
Two factors: huge search volume and low competition can identify great keywords. But there’s something more to consider which is about the search intent.
A person searching for “how to cut grass in a garden” and “best lawn mowers” are searching for similar content, but their search intent is totally different. The first is looking for a guide to cut grass and later is looking for direct suggestions on tools to cut grass. So if you have an e-commerce selling lawnmowers, it's better to rank for the second keyword and use the first keyword to inform them about the grass cutting process, which may still include information about lawnmowers.
KWFinder's SERP analysis would help you to distinguish between the search intents.
You can subscribe to their services by choosing one of the three plans. The plan names are mangools basic, mangools premium, and mangools agency which you need to pay $49, $69, and $129 each month, respectively.
6. Ubersuggest: Keyword Tracking Tool
Ubersuggest was recently acquired by Neil Patel, a digital marketing influencer. This acquisition has brought more positive changes to the tool.
Let's look into key features it offers:
I. Domain overview
By simply providing a domain name, you would be able to peek into the SEO and social media marketing strategy that is in place there in that particular domain name. This would give you an opportunity to look into what strategies are working great for your opponents and use that for your highest good.
II. Search engine optimized web page
Writing is pure art, and it doesn’t even matter if someone reads it or not. It’s perfection within itself alone. But if the intent is to place the writing into the larger audience group, we must use popular keywords which people are searching for on the search engines.
With this feature, it is possible to look at which pages of your competitors are ranking for organic phrases and also are popular on social media. This way we can write about topics that people are actually interested in reading; referencing its success in competitor’s websites.
III. Keyword research
The perfect keyword is that which a huge number of people search for, is monetizable, and still has low competition. That perfect keyword can be longer phrases like “how to buy a second-hand car in Nepal for less than $10,000” or shorter phrases like “buy a second-hand car”.
Ubersuggest’s keyword research tool allows you to explore different keywords both longer and shorter ones — that people are searching for based on the information you provide.
IV. Backlink data
Backlink has become a way for search engines to sort out reliable and spammy websites. The word spammy may be over the edge — let’s say that which doesn’t provide value to the reader despite having no bad intentions.
Ubersuggest helps you know about backlinks that are currently available for your website and also gives an approximate answer for how much more of it would get your page to the top 10 search results.
Ubersuggest isn’t free but has an interesting pricing model — They offer monthly and lifetime subscription, which comes with a 30-day money-back guarantee.
The plan names are individual, business, and enterprise/agency. If you opt for a monthly subscription, it would cost you $12, $20, and $40 respectively and $120, $200, and $400 for a lifetime subscription.
7. Answer The Public: Free SEO Tool
Google search database is the biggest representation of human minds. People often ask questions on Google that they won’t dare to share anywhere.
Answering the public helps to tap into those goldmines of burning questions the public wants an answer for based on the niche you provide. Rightly the name “answer the public”. It is basically a keyword research tool, but they have improvised it for the better.
When you search for a certain topic there, they provide a recommendation of phrases people are searching for as a visualization chart.
They provide a comparison between different search trends on various days on your topic of research. Whenever new searches occur for your topic of interest, there is also a notification feature to alert you about it.
You can use this service for free, up to 3 searches a day, and paid subscription plans are available for more searches and features. There are 2 paid plans, (i.e., a basic plan and an expert plan).
The basic plan, when subscribed monthly, would cost you $99 and allow up to 3 users. If you want to subscribe annually, it would cost you $79 per month and also allow up to 5 users — which is 2 more than when subscribed monthly. The expert plan costs $199 a month and allows unlimited users.
8. SpyFu: Free SEO Tools
Established in 2005, SpyFu is a leading competitor research tool for google ads and SEO. You can provide any domain, and SpyFu would provide you with information about all the paid advertisements they have run in the past 15 years and every keyword on which search engines have ranked them organically.
The PPC competitor research includes information about keywords competitors are buying and its price, winning keywords based on history, and give warnings when you try to target broad niche costly keywords which your competitors have tried and failed.
You can choose between 3 plans to subscribe to Spyfu namely basic, professional, and team. If you opt to subscribe monthly it would cost you $39, $79, and $299 per month respectively. On annual subscription, the plan prices come as low as $33,$58, and $199 per month.
9. Woorank: SEO Ranking Tool
It is a great tool to own as an SEO agency and also if you are looking to improve your website’s performance on search engines. Let's look into its features:
I. Market the website
This feature looks closely at how your potential customers are interacting with your website and identifies the pain points of the customers while browsing your website based on the details their database have.
They also provide keyword research tools and help you track your rankings in different regions. They have an excellent comparison tool to see a difference in SEO efforts between you and your competitor.
There is a website analysis feature that crawls over all your web pages and sees potential aspects where improvements can be done for your SEO.
II. Sales and lead generation
Leads are the building blocks of every business organization. When properly nurtured, these leads turn into reliable customers.
This feature is more targeted towards SEO agencies who want a great first impression off their leads. You can provide a deep analysis of prospects' websites so quickly that the deal hasn’t yet been completed. This generates trust and makes the relationship more consultative.
You can subscribe to Woorank through 3 plans, namely: pro, premium, and enterprise. We can directly buy pro and premium from their website and it costs $79.99 and $199.99 per month when subscribed monthly, and $53.25 and $133.25 per month for an annual subscription. We can buy an enterprise plan by directly contacting their sales team.
10. Majestic: Marketing SEO Tools
Majestic is a tool that is more inclined towards backlink analysis. Whenever you provide any domain name, it provides every detail about its backlinks.
Information includes the total number of backlinks, number of domains where these backlinks originate from, languages of the website from where these links originate, whether the links are editorial, and many more.
You can subscribe to their services using 3 plans, namely: lite, pro, and API. It costs $49, $99, and $399 when subscribed monthly and $41, $83, and $333 when subscribed annually, respectively.
Their API plans are more geared towards developers and agencies who want to integrate the majestic API to directly fetch data from them.
Bookmark this page so you can refer to us whenever you need guidance about top 10 SEO tools. Thank you for coming this far and all the best for your digital marketing and SEO endeavor.